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By Rajagopal

The dialogue during this publication offers an advent to the concept that of entrepreneurship and entrepreneurial company administration. the writer covers many parts of the entrepreneurial administration self-discipline together with opting for a company, organizing, financing, advertising, constructing an delivering that the marketplace will worth, and becoming a company.

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Additional resources for Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

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Most firms competing in the global marketplace tend to adopt a more focused business strategy and focus on realizing how the effect of the interplay between premium and lowcost rivals on achieving market share and profit can be minimized. Such interplay among rivals is in fact fuelling the threat, which needs to be managed. Companies today must learn how to take on low-cost competitors in large consumer segments, produce inimitable market tools, develop organizational leadership, and build sustainable customers (Ryans, 2010).

Globalization and Emerging Firms 19 Firstly, environmental forces, which are external factors such as events that can cause a company to achieve or fail to achieve its business objectives, and secondly, competitive forces, which describe competitors’ activities and plans. A firm’s strategy choice is a fit between the strategy and the environment. Firms can build efficient competitive strategies by adapting their strategy to environmental change and achieve high performance through integrating product/market scope to the competitive environment and paying attention to the level of current market growth.

Large firms use high active pricing strategy by making higher investment in brand promotions and keeping high prices. Firms that have higher resources develop better customer relations for boosting customer loyalty as compared to small firms, which have inadequate resources. Large firms also cannibalize the market share of small firms through mergers and acquisitions, and building strategic alliances with other companies. On the other hand, smaller firms in consortiums pose a challenge to large firms by adapting multiple market disruption strategies like low prices, disruptive innovation, mass marketing, and building customer loyalty at the bottom of pyramid segments.

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